Social Media Strategy & Planning

• Conduct audience research and brand voice definition

• Platform-specific content planning (Instagram, Facebook, LinkedIn, etc.)

• Competitor analysis and trend benchmarking

• Monthly content calendar creation

• Campaign and promotion planning

• Alignment with brand and business goals

Content Creation & Curation

• Visual content design: carousels, stories, reels, posts

• Caption copywriting aligned with brand tone

• Hashtag research and optimization

• Creative content curation from user-generated and relevant industry content

• Festive and seasonal post design

• Post scheduling using tools like Buffer, Hootsuite, or Meta Business Suite

Page Management & Engagement

• Daily monitoring of comments, DMs, and mentions

• Prompt responses to followers and queries

• Community building and follower engagement

• Handling spam or negative comments tactfully

• Consistent posting to keep the page active

• Channel health audits and profile optimization

Performance Tracking & Reporting

• Weekly and monthly performance reports

• Tracking metrics like reach, engagement, follower growth, CTR

• Insights from Instagram, Facebook, LinkedIn, YouTube, etc.

• Campaign and content performance reviews

• Recommendations based on data insights

• Visual reporting dashboards

Influencer & Collaboration Management

• Identifying and reaching out to relevant influencers

• Negotiating deliverables and collaborations

• Coordinating content creation and timelines

• Tracking influencer campaign results

• Managing brand tags, reposts, and mentions

• Building micro-influencer communities

Paid Social Campaign Support

• Setting up Meta (FB/IG) Ads or LinkedIn Sponsored Posts

• Budget allocation and A/B testing

• Ad copy, creative, and targeting optimization

• Monitoring ROAS and conversions

• Re-marketing and audience retargeting setup

• Integration with sales funnels or landing pages